journey based on business model by Alexander Osterwalder

about

a journey of strategic transformation based on the business model, a tool designed to support teams in building business models in an agile and collaborative way.

who invented

the business model was first published in the year 2000 by Alexander Osterwalder.

why use

the journey of strategic transformation based on business model simplifies the process of building a business model from points of divergence, designed to work collaboratively and asynchronously, on each block of questions originally proposed by Alexander Osterwalder.

when use

ordinarily, a journey of strategic transformation based on business model can be used when the business already exist, to describe its model, or when we are planning to create a new business, to guide its creation.

how to use

the journey of strategic transformation based on business model has nine points of divergence that must be dealt with by the group to define each of the topics proposed by Alexander Osterwalder in his original canvas. for each topic from the original canvas we set up a divergence kit in strateegia.digital with questions to help the team to collaboratively define the decisions needed to build the business model.

the steps

each block of Alexander Osterwalder’s original canvas was converted into a divergence kit, generating the nine kits listed below:

• customer segment

• value offer

• customer relationship

• communication channels

• key partnerships

• key resources

• key activities

• cost structure

• revenue plan

build your business model journey
in strateegia