journey based on the design thinking methodology proposed by Tim Brown

about

a journey of strategic transformation based on the design thinking methodology, a tool designed to help people carry out design projects in an agile and collaborative way.

who invented

the design thinking methodology was published in 2009 by Tim Brown.

why to use

the journey of strategic transformation based on design thinking simplifies the process of strategic definitions in design projects, through divergences to be worked on in a collaborative and asynchronous way at each stage of the questions proposed by Tim Brown in his design method.

when to use

the journey of strategic transformation based on the design thinking methodology can be used to improve existing products and services or as a framework for creating new products and services.

how to use

the strategic transformation journey based on the design thinking methodology has four divergence points that must be dealt with by the group to define each of the topics proposed by Tim Brown in his original methodology. for each topic of the original methodology we have proposed a divergence kit at strateegia.digital with questions to help the team to collaboratively define the necessary decisions for the design project.

the steps

each block of Tim Brown’s original methodology has been adapted into a divergence kit, structuring the four kits from the list below:

• empathy

• definition

• ideation

• prototyping and testing

build your design thinking journey
in strateegia