journey based on good design principles by Dieter Rams

about

a journey based on the ten principles of good design is a guide that takes the designer through a conceptual checklist that aligns product or service projects to the maxim “less, but better”.

who invented

the principles of good design were proposed by Dieter Rams in the 1970s.

why to use

a journey structured around the ten principles of good design helps design professionals in the evaluation and qualitative improvement of their product or service projects, with the objective of improving them and making them essentially simple, elegant and efficient in the delivery of their functionalities.

when to use

a journey structured from the ten principles of good design should be applied even before prototyping in order to avoid waste and leave your product or service as close to the best delivery as possible, considering the maxim “less, but better”.

how to use

based on the principles of good design has ten points of divergence that must be shared with the team to debate each of the conceptual topics proposed by de Dieter Rams in his philosophy. for each topic we put together a divergence kit on strateegia.digital with questions to help the team collaboratively assess the application of good design principles to the project.

the steps

each principle of Dieter Rams’ philosophy of good design was converted into a divergence kit, generating the ten kits in the list below:

• innovation

• utility

• aesthetics

• accessibility

• discretion

• honesty

• durability

• minutiae

• sustainability

• minimalism

build your good design journey
in strateegia