journey based on the lean startup methodology proposed by Eric Ries

what is it

a journey based on the lean start up methodology that, in an interactive and incremental way, seeks to eliminate waste and excesses during the process of designing a product or service, providing a minimally viable delivery in an agile way.

who invented

the lean startup methodology was first published in 2010 by Eric Ries.

why to use

a strategic transformation journey based on lean startup has the needed flexibility to the methodology, offering an incremental interface of interaction with customers and staff, thus allowing tests to be conducted to validate hypotheses and improvements throughout the process, in an asynchronous way.

when to use

it is indicated when it is necessary to shorten the development cycles of products and services in a safe manner, that are validated by customers and therefore with good scalability potential.

how to use

the strategic transformation journey based on the lean start up methodology has nine points of divergence that must be applied with the team to define each of the topics proposed by Eric Reis in its original methodology. for each topic of the original methodology we set up a divergence kit on strateegia.digital with questions to help the team to collaboratively define the decisions necessary for the project.

the steps

each block of Eric Reis’ original methodology was converted into a divergence kit, generating the nine kits from the list below:

• problem

• clients

• unique value

• solution

• metrics

• channels

• costs

• revenues

• unfair advantage

build your lean startup journey
in strateegia